I respect the right of all homeowners to manage the marketing and sale of their own home. However I find in most cases that the sellers who undertake this endeavor quickly grow disillusioned at their inability to attract enough qualified buyers to yield a bona fide and satisfactory offer on their property.
I set about to design a program that enhances a seller’s ability to increase buyer traffic and improve their odds of getting their home sold while still affording them potentially significant commission savings. The result of this effort is the “FSBO First” program. Here’s an overview of how the program works:
1. Seller has a protected “By Owner” period to sell their home
2. During this period, I will market and promote the home
3. If the home sells during the By Owner period, zero listing commission is due
4. If not sold in the By Owner period, I will launch the full “Homesale Program”
5. At any time after the By Owner period, if the Seller finds an unrepresented buyer, zero buyer side commission is due.
